Apple is looking to boost its streaming content offerings in Canada, with the company announcing it is hiring more than 100 additional Canadian employees.
The news was first reported by The Globe and Mail.
It comes just two days after Apple hired a new global head of Apple TV, John Brower, to help the company increase the content availability on the Apple TV platform.
Apple said in a statement that Brower has joined the company “to help Apple improve its TV experience, both on Apple TV and Apple TV devices.”
Apple TV was launched in Canada last November, and the company has a loyal following of fans.
Apple recently launched an ad-supported version of the app in the country.
Apple TV will soon become available in more countries in the U.S., with more countries to follow soon.
The company has been working to bring the Apple-owned Apple TV to more countries including the U-K, Brazil, India, and South Korea.
Apple’s move comes as it continues to work to bring Apple TV apps to more regions, as the company continues to add devices in other regions, such as China, Indonesia, Mexico, South Korea, and India.
Apple has been ramping up its push into Canadian video streaming.
The app is now available on Apple TVs in both Ontario and Quebec, as well as in other provinces, including Alberta, British Columbia, and Saskatchewan.